Themes are to include fast meal prep with such things as “recipes you can make once and eat twice,” organizing a week of dinners for a family of five and how to hide vegetables in macaroni and cheese how to use dry beans food waste and storage how to cook for one how to get enough protein for athletes where to buy winter roots and how to use carrots, beets (even for beet haters) and “what to do with that ugly celeriac.” The newsletter launched Monday with a recipe for Roman Tomato Soup.Īlso just for January are Neighborhood Nights at The Lexington, one of Will Gilson’s three eateries in North Point’s Cambridge Crossing development.
“We had created a monster! An adorable, veggie-shaped monster.”Ĭonsidering the big number of responses – which Jazayeri said she sorted through with her mom – Clover committed to sending tips, tricks, stories or recipes every day in January. “We hoped maybe 15 of you would write in, but when we peeked at the results, there were over 500,” said Lucia Jazayeri, director of communication for Clover Food Lab. The newsletter grew out of a survey sent out by Clover in late last year seeking diners’ questions. There’s a daily Veggie Monster newsletter available for January from Clover, the locally born no-meat fast-food eatery, with a goal of getting more vegetables into people’s diets in 2023 and other healthy topics. (Photo: Clover) Clover’s veggie newsletter Just about every kid has a culinary kryptonite and many of them with fussy siblings will also ruefully recognize the parental exasperation, so this will have a wide audience of giggling, understanding eaters.Roman Tomato Soup was featured in the first Veggie Monster newsletter.
Illustrations are a creative medley of photographed realia (the elements of the meal, including the offending vegetables), cut-out brown paper (the human figures), and simple pastel lines and textural elements (adding features to the humans and furniture to the rooms), resulting in a spare vigor that nicely supports the textual humor. The narrator's melodramatic torments are hysterically histrionic, and they're pithily counterpointed by his parents' sardonic commentary ("Time for another fun-filled hour," says Dad as dinner starts), providing humor from a variety of perspectives.
"Something terrible happens every Tuesday night": the narrator must face off against a plateful of peas, resulting in paroxysms of revulsion on his part that are the hallmark of his transformation into "the veggie monster." Acute viewers may have a question or two (since he concludes by deciding peas aren't so bad, does that mean he reaches that conclusion every other Tuesday too?), but the hilarity of the proceedings will overpower such petty concerns.
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